Hey, I'm Deb!

Helping Business Owners Build Financially Healthy, Stress-Free Businesses

Deb Halliday is a Profit First Professional, the founder of The Accounts Ladies—an award-winning accountancy, bookkeeping and business financial coaching firm—and The Accounts Office, an academy empowering business owners to build financially healthy, stress-free businesses. With over 20 years of running her own company and working with countless entrepreneurs, Deb knows the struggles of cash flow chaos and financial stress firsthand. As a qualified bookkeeper and single mum, she transformed her own business from survival mode—juggling raising kids, caring for ageing parents, and homeschooling—into a profitable venture by embracing the Profit First methodology, which she now uses to help others achieve the same.

Her book, How to Build a Financially Healthy Business, distils her professional expertise and real-life journey, offering a step-by-step system to prioritise profit over revenue. Deb’s work has delivered results, like boosting a client’s engineering firm from £450,000 to £1.1 million in turnover in 18 months and helping another increase profitability in her print-on-demand business. Her relatable insights and proven strategies make her a trusted guide for business owners seeking clarity and control. Find out more about Deb’s story and methods on her author website.